Research
She completed work involving attitude, persuasion, and social cognition. She researched phenomena such as heuristic and systematic processing. Chaiken completed a study researching interracial contact. The study found that participant who were exposed to more white faces in a positive way, had a more negative view or increased prejudice toward black faces. Chaiken edited many psychological books including Attitude Research in the 21st Century: The Current State of Knowledge, and Dual-Process Theories in Social Psychology. Dual-Process Theories in Social Psychology conglomerates the theories of informational processing in an organized way, along with reviews and research of these theories. Much of her work involving persuasion has been helpful to conflict resolution centers and negotiations with their patients.
For her work on dual process theories of attitudes, on October 17, 2009 Chaiken was a co-recipient of the Society of Experimental Social Psychology's Scientific Impact Award, which "onors the author(s) of a specific article or chapter that has proven highly influential over the last 25 years." (See http://www.sesp.org/impact.htm and http://www.sesp.org/pdf/conference2009.pdf).
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