Shelley Lubben - Professional Background - Pink Cross Foundation

Pink Cross Foundation

Website www.thepinkcross.org

In 2005, Lubben initiated an aggressive online marketing campaign, utilizing social networking Web sites in order to reach out to the sex industry. In 2008, Lubben established a faith-based organization called the Pink Cross Foundation. The group concentrates on outreach to and evangelism of those in the porn industry, especially performers, and offers support to those wishing to leave the industry. The organization solicits donations online and offers an online support forum for individuals that are addicted to drugs, sex, and pornography. When Lubben identifies interested individuals, she sends care packages filled with religious literature, Bibles, Christian music, local grocery and department store gift cards, and other spiritual and practical supports. A secondary focus of Pink Cross is outreach to individuals seeking recovery from pornography addiction. Pink Cross attends pornography conventions to educate fans about how porn is not glamorous and also reaching out to porn stars and reminding them that they have options.

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