Shaw's and Star Market - Brands

Brands

Shaw's Star Market has gradually acquired brands, including:

  • Osco Drug
  • Shoppers Value
  • Home Life
  • Market Fresh
  • Culinary Circle
  • Essential Everyday

Supervalu announced in May 2011, that its national brand equivalent products (including Shaw's) would be renamed "Essential Everyday" in line with its plans to phase out own-brand products carrying the names of its banners nationwide.

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