History
In January 1992, Allarcom Pay Television Limited, a subsidiary of Western International Communications (WIC), was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a regional general interest pay-per-view (PPV) network serving British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, and the Northwest Territories.
The service was launched in 1990 under the name Home Theatre. The service later operated under the Viewers Choice name, licensing the name and sharing the same satellite feeds as the similar PPV service operating in Eastern Canada, Viewers Choice.
In late 1999, plans were announced to sell the service's parent company, WIC, and its various assets in parts to Shaw Communications, CanWest Global, and Corus Entertainment. WIC's Viewers Choice service, and most of the company's other specialty and pay television services, were sold to Corus. In July 2000, the CRTC approved the transfer of ownership to Corus.
Soon after the Corus took ownership of the service, in March 2001, Corus announced that it would sell the service to Shaw Communications for $35 million. In December 2001, the CRTC approved the change in ownership.
On March 30, 2006, the CRTC amended the service's licence, allowing it to be distributed nationally. However, it did not go national until December 27, 2007 when Shaw Direct dropped Viewers Choice in favour of Shaw's PPV service, at which point, the Viewers Choice brand was dropped in favour of a generic "PPV" branding.
Read more about this topic: Shaw PPV
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