Shaquille O'Neal - Media Personality

Media Personality

O'Neal called himself "The Big Aristotle and Hobo Master" for his composure and insights during interviews. Journalists and others gave O'Neal several nicknames including "Shaq", "The Diesel", "Shaq Fu", "The Big Daddy", "Superman", "The Big Agave", "The Big Cactus", "The Big Shaqtus", "The Big Galactus", "Wilt Chamberneezy", "The Big Baryshnikov", "The Real Deal", "Dr. Shaq" (after earning his MBA), "The Big Shamrock", "The Big Leprechaun", "Shaqovic", and "The Big Conductor". Although he was a favorite interview of the press, O'Neal was sensitive and often went weeks without speaking. When he did not want to speak with the press, he employed an interview technique where, sitting in front of his cubicle, he would murmur in his low pitched voice.

During the 2000 Screen Actors Guild strike, O'Neal performed in a commercial for Disney. O'Neal was fined by the union for crossing the picket line.

O'Neal's humorous and sometimes incendiary comments fueled the Los Angeles Lakers' long standing rivalry with the Sacramento Kings; O'Neal frequently referred to the Sacramento team as the "Queens." During the 2002 victory parade, O'Neal declared that Sacramento would never be the capital of California, after the Lakers beat the Kings in a tough seven game series enroute to its third championship with O'Neal.

He also received media flak for mocking Chinese people when interviewed about newcomer center Yao Ming. O'Neal told a reporter, "you tell Yao Ming, ching chong yang, wah, ah so." O'Neal later said it was locker-room humor and he meant no offense. Yao believed that O'Neal was joking, but he said a lot of Asians wouldn't see the humor. Yao joked, "Chinese is hard to learn. I had trouble with it when I was little."

During the 2005 NBA playoffs, O'Neal compared his poor play to Erick Dampier, a Dallas Mavericks center who had failed to score a single point in one of their recent games. The quip inspired countless citations and references by announcers during those playoffs, though Dampier himself offered little response to the insult. The two would meet in the 2006 NBA Finals.

O'Neal was very vocal with the media, often jabs at former Laker teammate Kobe Bryant. In the summer of 2005, when asked about Kobe, he responded, "I'm sorry, who?" and continued to pretend that he did not know who Kobe was until well into the 2005–2006 season.

O'Neal also appeared on television on Saturday Night Live and in 2007 hosted Shaq's Big Challenge, a reality show on ABC where he challenged Florida kids to lose weight and stay in shape.

When the Lakers faced the Heat on January 16, 2006, O'Neal and Kobe Bryant made headlines by engaging in handshakes and hugs before the game, an event that was believed to signify the end of the so-called "Bryant–O'Neal feud" that had festered since the center left Los Angeles. O'Neal was quoted as saying that he accepted the advice of NBA legend Bill Russell to make peace with Bryant. However, on June 22, 2008, O'Neal freestyled a diss rap about Bryant in a New York club. While rapping, O'Neal blamed Kobe for his divorce from his wife Shaunie and claims to have received a vasectomy, as part of a rhyme. He also taunted Bryant for not being able to win a championship without him. O'Neal led the audience to mockingly chant several times "Kobe, tell me how my ass tastes." O'Neal justified his act by saying "I was freestyling. That's all. It was all done in fun. Nothing serious whatsoever. That is what MCs do. They freestyle when called upon. I'm totally cool with Kobe. No issue at all." Although even other exponents of hip hop, such as Snoop Dogg, Nas and Cory Gunz, agreed with O'Neal, Maricopa County, Arizona Sheriff Joe Arpaio expressed his intention to relieve O'Neal of his Maricopa County sheriff posse badge, due to "use of a racially derogatory word and other foul language". The racial quote from his song was "it's like a white boy trying to be more nigga than me."