Release
Baraguru decided to do some innovation in order to promote this film. He realised that due to the unique theme of this film; releasing this film in big theatres would not attract a sizeable audience. He decided to show this film in small towns and villages instead. He decided to travel along the highway between the towns of Bangalore and Belgaum and show this film in places that fall along the way. This unique method was termed as Shanti Chitra Yaatre (travel of the Shanti film). The film saw a fabulous response and in some towns like Davangere and Chitradurga people had to turn back since the film ran house-full. Despite being an art film, around 50000 people are supposed to have seen this film.
Read more about this topic: Shanti (film)
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
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—Elizabeth Drew (1887–1965)