Shake 'n' Vac - History of The Product and Advert

History of The Product and Advert

First going on air in the early 1980s, the advertisement featured the English actress Jenny Logan, dancing around a typical British living room in high heels, shaking the powder onto a carpet and vacuuming it up, while appearing to sing a musical jingle. The main lyric is "do the Shake n' Vac, and put the freshness back". The vocals were actually recorded by South African session vocalist, Miriam Stockley.

The jingle was in a 1950s rock and roll retro style. This style was very popular in the 1970s and 1980s in the UK. In 2000, the advertisement polled 18th place in the Channel 4 The 100 Greatest TV Adverts programme.

Logan also appeared on This Morning in 2004 as a guest to talk about the commercial.

In 2010, an updated version of the advertisement (with Jenny Logan) was made and published on television for the public.

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