Music Video
In an appearance on RTÉ One's Saturday Night with Miriam on 14 July 2007, Coyle announced that Girls Aloud were not splitting up, and that the group would film a new music video the following week. On 7 August 2007, behind-the-scenes pictures of the accompanying music video were published by Daily Mail. The music video was directed by Trudy Bellinger, and premiered on 13 August 2007. It opens with Cole then singing the introduction, as she and the group are seen wearing PVC catsuits while standing in front of a red material. The material is being used by a seamstress who is starting work on a dress. As the chorus begins, the camera zooms out to show the girls wearing giant inflatable red dresses. The seamstress starts putting large pins into her dress, poking their way around the girls, until the pins start tearing into their dresses. The pins tear the dresses off, and the girls are back in their catsuits, surrounded by the threads of their dresses. Journalist Peter Robinson deemed the video "iconic" and "stylish".
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