Sexualization in Products For Children
Some commercial products seen as promoting the sexualization of children have drawn considerable media attention:
- Bratz Baby dolls that wear thongs.
- Girls aged 10 and 11 wearing thongs in primary school.
- Padded bras on bikinis aimed at seven-year-old girls. Some people regard training bras similarly. However there is also evidence that with the mean age of puberty declining in Western cultures, functional brassieres are required by a higher percentage of preteen girls than before.
The Scottish Executive report surveyed 32 High street UK retailers and found that many of the larger chains, including Tesco, Debenhams, JJ Sports, and Marks & Spencer did not offer sexualized goods aimed at children. The report noted that overall prevalence was limited but this was based on a very narrow research brief. Whilst this shows that not all High street retailers were aiming products deemed sexualized by the researchers, the research cannot be taken out of context and used to say that there is not an issue of sexualization.
Read more about this topic: Sexualization
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