Media
The band has been in the media numerous times, most notably during the Dewar's Scotch campaign ads, which featured a print campaign in over 20 major magazines, as well as use of the Dewar's tour bus during late 1999 to 2002. Also in the media was use of the song "Big Yellow Bus" off their 2002 album And Now It's Come to This in an episode of a CBS drama, but the episode never aired.
PBS also did a feature titled "An Evening with Seven Nations", which was aired sometime in the late 1990s and is available on VHS.
In the early 2000s, ESPN approached them to create the theme for their Extreme Sports show, which airs internationally.
Perhaps the most successful media exposure, short of the Dewar's Campaign, was during the XIX Winter Olympic Games in Salt Lake City, Utah where they played in the Torch Lighting Ceremony.
Read more about this topic: Seven Nations (band)
Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)