The band has been in the media numerous times, most notably during the Dewar's Scotch campaign ads, which featured a print campaign in over 20 major magazines, as well as use of the Dewar's tour bus during late 1999 to 2002. Also in the media was use of the song "Big Yellow Bus" off their 2002 album And Now It's Come to This in an episode of a CBS drama, but the episode never aired.
PBS also did a feature titled "An Evening with Seven Nations", which was aired sometime in the late 1990s and is available on VHS.
In the early 2000s, ESPN approached them to create the theme for their Extreme Sports show, which airs internationally.
Perhaps the most successful media exposure, short of the Dewar's Campaign, was during the XIX Winter Olympic Games in Salt Lake City, Utah where they played in the Torch Lighting Ceremony.
Read more about this topic: Seven Nations (band)
Other articles related to "media":
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Famous quotes containing the word media:
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)
“Few white citizens are acquainted with blacks other than those projected by the media and the socalled educational system, which is nothing more than a system of rewards and punishments based upon ones ability to pledge loyalty oaths to Anglo culture. The media and the educational system are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)