Media
The band has been in the media numerous times, most notably during the Dewar's Scotch campaign ads, which featured a print campaign in over 20 major magazines, as well as use of the Dewar's tour bus during late 1999 to 2002. Also in the media was use of the song "Big Yellow Bus" off their 2002 album And Now It's Come to This in an episode of a CBS drama, but the episode never aired.
PBS also did a feature titled "An Evening with Seven Nations", which was aired sometime in the late 1990s and is available on VHS.
In the early 2000s, ESPN approached them to create the theme for their Extreme Sports show, which airs internationally.
Perhaps the most successful media exposure, short of the Dewar's Campaign, was during the XIX Winter Olympic Games in Salt Lake City, Utah where they played in the Torch Lighting Ceremony.
Read more about this topic: Seven Nations (band)
Famous quotes containing the word media:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)