Emergence of Mobile As A Media Channel
While mobile telecommunication networks started out as communication networks from 1979 using voice and 1993 using SMS text messaging, mobile became a media delivery and consumption platform in 1998 when Radiolinja in Finland offered the first downloadable content, ringing tones. Three years later, in Japan, J-Phone (now Softbank) expanded the media experience by adding the ability for users to create media content, when they launched cameraphones. Today. many leading mobile media providers such as SeeMeTV, Itsmy, Cyworld and Blyk, rely on user-generated content forming part of the content. In 2006, author Tomi Ahonen coined the term "Seventh of the Mass Media" to explain why services on mobile need not be copies of internet or TV content. He initially identified four unique benefits of mobile. In 2007 the UK based engagement advertising company SMLXL released the first White Paper to discuss the seventh mass media channel and identified five distinct benefits unique to mobile as a medium. Today seven unique benefits of mobile have been identified.
Read more about this topic: Seven Mass Media
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