Early References
The first document to discuss mobile as the 7th of the mass media was Tomi Ahonen's "Thought Piece" on the subject in 2006. The first White Paper to discuss the topic was SMLXL's White Paper on the Seventh Mass Media authored by Alan Moore in 2007. The first books to include the seven mass media taxonomy were Digital Korea by Ahonen & O'Reilly in 2007, Mobile Advertising by Sharma, Herzog and Melfi in 2008, and the Tanla Mobile Marketing Guide 2008 (edited by Helen Keegan). The first book to focus on the seventh media concept, is Mobile as 7th of the Mass Media by Tomi Ahonen in 2008. The first university course devoted to the topic occurred at Oxford University in December 2008.
Read more about this topic: Seven Mass Media
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“Progress would not have been the rarity it is if the early food had not been the late poison.”
—Walter Bagehot (1826–1877)