Books
Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller. In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3 of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.
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Famous quotes containing the word books:
“When I am dead, I hope it may be said:
‘His sins were scarlet, but his books were read.’”
—Hilaire Belloc (1870–1953)
“The books one reads in childhood, and perhaps most of all the bad and good bad books, create in one’s mind a sort of false map of the world, a series of fabulous countries into which one can retreat at odd moments throughout the rest of life, and which in some cases can survive a visit to the real countries which they are supposed to represent.”
—George Orwell (1903–1950)
“Our books are false by being fragmentary: their sentences are bon mots, and not parts of natural discourse; childish expressions of surprise or pleasure in nature; or, worse, owing a brief notoriety to their petulance, or aversion from the order of nature,—being some curiosity or oddity, designedly not in harmony with nature, and purposely framed to excite surprise, as jugglers do by concealing their means.”
—Ralph Waldo Emerson (1803–1882)