Books
Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller. In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3 of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.
Read more about this topic: Seth Godin
Famous quotes containing the word books:
“Whenever any skeptic or bigot claims to be heard on the question of intellect and morals, we ask if he is familiar with the books of Plato, where all his pert objections have once for all been disposed of. If not, he has no right to our time. Let him go and find himself answered there.”
—Ralph Waldo Emerson (1803–1882)
“History has shown that the less people read, the more books they buy.”
—Albert Camus (1913–1960)
“It is easy to lose confidence in our natural ability to raise children. The true techniques for raising children are simple: Be with them, play with them, talk to them. You are not squandering their time no matter what the latest child development books say about “purposeful play” and “cognitive learning skills.””
—Neil Kurshan (20th century)