Books
Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller. In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3 of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.
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Famous quotes containing the word books:
“Like dreaming, reading performs the prodigious task of carrying us off to other worlds. But reading is not dreaming because books, unlike dreams, are subject to our will: they envelop us in alternative realities only because we give them explicit permission to do so. Books are the dreams we would most like to have, and, like dreams, they have the power to change consciousness, turning sadness to laughter and anxious introspection to the relaxed contemplation of some other time and place.”
—Victor Null, South African educator, psychologist. Lost in a Book: The Psychology of Reading for Pleasure, introduction, Yale University Press (1988)
“The book borrower of real stature whom we envisage here proves himself to be an inveterate collector of books not so much by the fervor with which he guards his borrowed treasures and by the deaf ear which he turns to all reminders from the everyday world of legality as by his failure to read these books.”
—Walter Benjamin (1892–1940)
“No common-place is ever effectually got rid of, except by essentially emptying one’s self of it into a book; for once trapped in a book, then the book can be put into the fire, and all will be well. But they are not always put into the fire; and this accounts for the vast majority of miserable books over those of positive merit.”
—Herman Melville (1819–1891)