Books
Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller. In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3 of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.
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Famous quotes containing the word books:
“A book should long for pen, ink, and writing-table: but usually it is pen, ink, and writing-table that long for a book. That is why books are so negligible nowadays.”
—Friedrich Nietzsche (1844–1900)
“Writing long books is a laborious and impoverishing act of foolishness: expanding in five hundred pages an idea that could be perfectly explained in a few minutes. A better procedure is to pretend that those books already exist and to offer a summary, a commentary.”
—Jorge Luis Borges (1899–1986)
“The society would permit no books of fiction in its collection because the town fathers believed that fiction ‘worketh abomination and maketh a lie.’”
—For the State of Rhode Island, U.S. public relief program (1935-1943)