Setanta Sports News was a television channel from Virgin Media Television and Setanta Sports. The channel launched on 29 November 2007. as a rolling 24-hour sports news channel using the strength of the Setanta Sports brand across the United Kingdom and Ireland . It was available to all Virgin Media customers and also free-to-view on satellite and online. The channel was seen as Virgin Media's rival to Sky Sports News which was removed from their platform on 1 March 2007 as their contract with British Sky Broadcasting had ended. However, when Virgin Media reinstated Sky Sports News onto their television platform, their Setanta rival remained an active channel.
It was announced on 12 September 2007 that ITN was appointed producer of Setanta Sports News.
The channel was transmitted by Red Bee Media, who also play in the commercial breaks.
The channel closed at just before 6pm on Tuesday 23 June 2009, following financial difficulties.
Read more about Setanta Sports News: History, Closure, International Coverage, On Air Team
Famous quotes containing the words sports and/or news:
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