Criticism
Just as when Sky Sports, in the 1990s, first obtained the exclusive rights to screen live coverage of the England national football team's away qualifying matches for the World Cup, so Setanta attracted similar criticism as a result of it having obtained the same contract. Whereas Sky often sold on a highlights package to a terrestrial broadcaster (BBC), Setanta indicated that the sums offered by terrestrial broadcasters, reported to be £100,000 to £200,000, were five to ten times lower than their perceived market value; Setanta paid £5 million to screen England's away qualifier with Croatia on 10 September 2008 and believed a sensible highlights package should attract a fee of £1 million. Thus, no highlights package was agreed, and Setanta themselves showed highlights of both England and Scotland qualifiers free-to-air after the live games had concluded. This was announced at 6 pm on the day the matches took place, and received 220,000 viewers. Setanta then accepted "a low, six-figure deal" with ITV to show delayed "extended highlights" a few days later.
Setanta's UK subscriber numbers were lower than those of Sky Sports, and the number of households watching the match live was estimated at around 1.5 million. Because of the availability of Setanta on both digital satellite and digital terrestrial television, the theoretical possible subscriber base surpassed that of Sky Sports (not presently available via DTT) but fans who were unwilling to subscribe could not see the match live. Then British Prime Minister Gordon Brown indicated he felt it "unfortunate" more fans could not see the match live (that is, without paying a subscription fee).
Read more about this topic: Setanta Sports
Famous quotes containing the word criticism:
“It is ... pathetic to observe the complete lack of imagination on the part of certain employers and men and women of the upper-income levels, equally devoid of experience, equally glib with their criticism ... directed against workers, labor leaders, and other villains and personal devils who are the objects of their dart-throwing. Who doesn’t know the wealthy woman who fulminates against the “idle” workers who just won’t get out and hunt jobs?”
—Mary Barnett Gilson (1877–?)
“Unless criticism refuses to take itself quite so seriously or at least to permit its readers not to, it will inevitably continue to reflect the finicky canons of the genteel tradition and the depressing pieties of the Culture Religion of Modernism.”
—Leslie Fiedler (b. 1917)
“... criticism ... makes very little dent upon me, unless I think there is some real justification and something should be done.”
—Eleanor Roosevelt (1884–1962)