Set IT Off (Kardinal Offishall Song) - Background

Background

On July 2, 2007, the single "Graveyard Shift", featuring Akon, was premiered on Sirius Satellite Radio's Hip-Hop Nation channel. It was originally the album's first single. In March 2008, the first single "Dangerous", also featuring Akon, was released. It proved to be Kardinal's most successful single, peaking at number 5 on the Billboard Hot 100.

In June 2008, Kardinal released the mixtape, Limited Time Only, which had snippets of five songs that would appear on the album. One of those songs, "Burnt", featuring Lindo P, was accompanied by a music video in late June. On July 15, "Burnt" and "Set It Off" featuring Clipse, were released on iTunes; In August, a music video was released for "Set It Off". The song "Numba 1 (Tide Is High)", featuring Rihanna, is a cover of the reggae song "The Tide Is High". The version featuring Keri Hilson is the album's fourth single. A music video was released for the song "Nina", though it was not released as a single.

Kardinal's idea for the album title was from a custom-made T-shirt which read "Not 4 Sale" and had a bar code on it. Kardinal explained why he chose Not 4 Sale as the title:

My idea was something provocative — that went beyond gender, went beyond race, went beyond what type of music you're into. And people would literally stop me on the street, telling me how dope the shirt was, how similarly they felt. The concept grew in my head based on that reaction. There's energy you can't buy — the essence of people that can't be bought or bottled, and lives within them. That's how I feel about myself — I can't be bought.

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