Public Service Campaigns
Characters are also used to endorse safety and educational causes. Big Bird has promoted safe seating practices and the wearing of seatbelts, for the Ford Motor Company, while Grover promoted a new course on children's informal learning, created by Harvard University with Sesame Workshop. Elmo has appeared before the US Education Appropriations Subcommittee to urge more spending on music in schools.
Read more about this topic: Sesame Workshop
Famous quotes containing the words public, service and/or campaigns:
“The United States is the only great nation whose government is operated without a budget. The fact is to be the more striking when it is considered that budgets and budget procedures are the outgrowth of democratic doctrines and have an important part in developing the modern constitutional rights.... The constitutional purpose of a budget is to make government responsive to public opinion and responsible for its acts.”
—William Howard Taft (1857–1930)
“The masochist: “I send my tormentor hurrying hither and thither in the service of my suffering and desire.””
—Mason Cooley (b. 1927)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)