Public Service Campaigns
Characters are also used to endorse safety and educational causes. Big Bird has promoted safe seating practices and the wearing of seatbelts, for the Ford Motor Company, while Grover promoted a new course on children's informal learning, created by Harvard University with Sesame Workshop. Elmo has appeared before the US Education Appropriations Subcommittee to urge more spending on music in schools.
Read more about this topic: Sesame Workshop
Famous quotes containing the words public, service and/or campaigns:
“Writing is not chewing your nails and picking your teeth, but a matter of public interest.”
—Alfred Döblin (1878–1957)
“Barnard’s greatest war service ... was the continuance of full-scale instruction in the liberal arts ... It was Barnard’s responsibility to keep alive in the minds of young people the great liberal tradition of the past and the study of philosophy, of history, of Greek.”
—Virginia Crocheron Gildersleeve (1877–1965)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)