History
Serials have existed since the beginning of mass marketed entertainment in the 19th century, beginning with the penny dreadful serial novels, and continuing with the advent of the movie serials of the early 20th century. With the advent first of television, and the decline of the movie-going audience, production of movie serials ceased due to the decreasing audience (and revenues). But the serial lived on, moving instead to the small screen and the world of Broadcast syndication television reruns.
Read more about this topic: Serialized Drama
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