Sponsorship
The Serbian FA agreed the marketing rights with popular Serbian brewery from Čelarevo Carlsberg Srbija and cup was named after its main brand Lav pivo. The Carlsberg affiliate signed a deal to support the Serbian Cup for 4 years. The company will take out a sum of €1,000,000 which will be divided in four for every year of competition. That means that the awards annual budget is going to be €250,000. Along with the rewards from endorsements the winner of the Serbian Cup gets a spot in the UEFA Europa League if they are not already qualified through Serbian SuperLiga.
Read more about this topic: Serbian Cup