Sentiment Analysis and Web 2.0
The rise of social media such as blogs and social networks has fueled interest in sentiment analysis. With the proliferation of reviews, ratings, recommendations and other forms of online expression, online opinion has turned into a kind of virtual currency for businesses looking to market their products, identify new opportunities and manage their reputations. As businesses look to automate the process of filtering out the noise, understanding the conversations, identifying the relevant content and actioning it appropriately, many are now looking to the field of sentiment analysis. If web 2.0 was all about democratizing publishing, then the next stage of the web may well be based on democratizing data mining of all the content that is getting published.
One step towards this aim is accomplished in research. Several research teams in universities around the world currently focus on understanding the dynamics of sentiment in e-communities through sentiment analysis. The CyberEmotions project, for instance, recently identified the role of negative emotions in driving social networks discussions. Sentiment analysis could therefore help understand why certain e-communities die or fade away (e.g., MySpace) while others seem to grow without limits (e.g., Facebook).
The problem is that most sentiment analysis algorithms use simple terms to express sentiment about a product or service. However, cultural factors, linguistic nuances and differing contexts make it extremely difficult to turn a string of written text into a simple pro or con sentiment. The fact that humans often disagree on the sentiment of text illustrates how big a task it is for computers to get this right. The shorter the string of text, the harder it becomes.
Read more about this topic: Sentiment Analysis
Famous quotes containing the words sentiment, analysis and/or web:
“What Congress and the popular sentiment approve is rarely defeated by reason of constitutional objections. I trust the measure will turn out well. It is a great relief to me. Defeat in this way, after a full and public hearing before this [Electoral] Commission, is not mortifying in any degree, and success will be in all respects more satisfactory.”
—Rutherford Birchard Hayes (1822–1893)
“Analysis as an instrument of enlightenment and civilization is good, in so far as it shatters absurd convictions, acts as a solvent upon natural prejudices, and undermines authority; good, in other words, in that it sets free, refines, humanizes, makes slaves ripe for freedom. But it is bad, very bad, in so far as it stands in the way of action, cannot shape the vital forces, maims life at its roots. Analysis can be a very unappetizing affair, as much so as death.”
—Thomas Mann (1875–1955)
“For us necessity is not as of old an image without us, with whom we can do warfare; it is a magic web woven through and through us, like that magnetic system of which modern science speaks, penetrating us with a network subtler than our subtlest nerves, yet bearing in it the central forces of the world.”
—Walter Pater (1839–1894)