Senior Media Creative - Qualifications

Qualifications

Over the years it has shown that a senior media creative need to demonstrate experience in these six areas.

1. Media knowledge:
The senior media creative has to have proven knowledge in the media fields: television, print, online, promotion, marketing, below the line, above the line. Executed television, print, web, promotion work is required.

2. Education: Creative and business
Because the senior media creative is involved in the overall vision of the product launch or repositioning the senior media creative has to have a solid and proven education in the creative and business field. A university degree in communication design or art is required. And additional in-firm training with business schooling is necessary. An international education is common and expected.

3. Work experience on client site and agency site
The senior media creative must have work experience in a full-time position or as freelancer at the client and agency side - preferably in a global network agency/company.

4. International experience
The senior media creative has to have proven international working experience. He or she has to be involved in international campaigns, worked with international clients. Experience within different cultures and work habits is necessary.

5. Work ethic, team player
The senior media creative has to work with all kind of different professionals. It is necessary to be an excellent communicator to creative, IT, business people and so forth. The Media Creative has to be a hands-on team leader.

6. Creative responsibility
The senior media creative develops side by side with the client, account director, marketing strategist, planning director, creative director the vision of the product launch or repositioning. The senior media creative brings the creative vision down to a simple message. The senior media creative combines all necessary media and professionals to make the product successful.