The position senior media creative is found on the advertising agency side as well as on the client side. The senior media creative oversees and develops the creative work of a product launch or product repositioning.
The position senior media creative is comparable to a creative director. Although the senior media creative has to be knowledgeable in more than two or three mass media like television or Internet or print.
The senior media creative is, like a creative director, responsible for the creative lead - building up, leading and motivating the creative team. The senior media creative develops side by side with the client, account director, marketing strategist, planning director, group creative director the vision of the product launch or repositioning. He or she combines all necessary media and professionals to bring this vision to life.
The senior media creative is part of a large professional team, which can include a group creative director, writer, designer, art director, programmer, web developer, account director, marketing director, planner, movie director, composer, producer, animator, traffic coordinator and so forth.
The senior media creative reports to the managing director and group creative director.
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