Selling technique is the body of methods used in the profession of sales, also often called personal selling. Techniques used in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close".
All techniques borrow a bit from experience and mix in a bit of guesswork on the psychology of what motivates others to buy something offered to them. Mastery in the techniques of selling can offer very high incomes, while failure in it is nearly proverbial. Coverage of the latter is popularized in works such as Death of a Salesman and Glengarry Glen Ross.
Because selling faces a high level of rejection, it is often difficult for the practitioner to handle emotionally, and is usually cited as the most common reason for leaving the profession. Because of this many selling and sales training techniques involve a lot of motivational material.
Read more about Selling Technique: The Various Steps, Some Requisites
Famous quotes containing the words selling and/or technique:
“You know, what I very well know, that I bought you. And I know, what perhaps you think I don’t know, you are now selling yourselves to somebody else; and I know, what you do not know, that I am buying another borough. May God’s curse light upon you all: may your houses be as open and common to all Excise Officers as your wifes and daughters were to me, when I stood for your scoundrel corporation.”
—Anthony Henley (d. 1745)
“In love as in art, good technique helps.”
—Mason Cooley (b. 1927)