Motivation in The Theory
Brewer and Brown describe self-categorization theory as a “version of social identity theory” that is heavily cognitive and is not attentive to many motivational and affective processes. Turner and Reynolds, in response to this style of commentary, counter that describing self-categorization theory as a replacement to social identity theory is an error, and that self-categorization theory was always intended to complement social identity theory. Turner and Reynolds also argue that such commentary unreasonably discounts the motivational concerns that are articulated in self-categorization theory. For example, the motivation to maintain positive self categories and the motivation to achieve ingroup consensus.
Read more about this topic: Self-categorization Theory, Controversies
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