Selena Forever - Productions

Productions

In 1999, a new Broadway bound musical entitled Selena was announced to premier in San Antonio in March 2000 to commemorate the 5th anniversary of Selena's death. Broadway producers Tom Quinn, Jerry Frankel, Peter Fitzgerald and Michael Vega were soon on board to stage the musical. Later on, librettist and lyricist Edward Gallardo was brought on to write the show's book and lyrics. Gallardo was followed by Fernando Rivas to compose the show's songs.

In 2000, Selena Forever was first produced for a 30 city national tour with a budget of over $2 million. After a national casting call, the producers cast Veronica Vasquez to portray Selena. The role was also alternated by Rebecca Valdez. The musical previewed on March 21 and opened on March 23 at the San Antonio Municipal Auditorium. The people expected at the premier was The Quintanilla Family, Edward James Olmos and Jennifer Lopez. The musical opened to mostly positive reviews. Some of the reviews can be seen on the show's official website.

The show continued on its tour throughout Texas, such as Corpus Christi and Houston along with four other stops. But due to financial problems in Los Angeles and poor ticket sales, the rest of the tour was canceled. The show closed on April 30 at the Rosemont Theatre in Chicago after performing in only in six cities. The tour, in total, ran from March 21 through April 30 after 4 previews and 56 regular performances. A cast recording was never produced.

Following the abrupt ending of the tour, in March 2001 Selena Forever was rewritten, reproduced and renamed under the title Selena: A Musical Celebration Of Life. Originally the show was to be directed by Daniel Valdez, who would also perform as Abraham. After a falling out with the producer, Valdez left and was replaced by Miranda Garrison, a professional choreographer. With a $1 million budget and after a week delay, the production began previews on March 28, 2001 and opened on April 19, at the James Doolittle Theatre, (now the Ricardo Montalban Theatre) in Los Angeles, California. Despite receiving harsh criticism, became a box office success. The musical was expected to close on May 27 but due to ticket sales being extremely high, the show was extended by two weeks. However ticket sales increased and the production extended to and officially closed in November of that same year, performing over 200 performances.

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