Origin of The Term
Exactly how the term came to be so widely accepted is unknown - it was never used in the cartoon or the comics, and yet even when the fandom was young it was the term of choice to describe the Decepticons jets. One piece of evidence for its use during the time of the original series was a JCPenney catalogue, which referred to a jet as a "Seeker". In the original Marvel Comics run of the Transformers comic book, however, a reference is made in issue #17 to a group of Decepticon jets on Cybertron as "Hunter-Seekers", but it is worth mentioning that these Cybertronian jets bore little resemblance to the pre-Earth alternate forms of the Decepticons jets in the Sunbow television show and that they were never officially referred to by this designation in the original run of the comic or its immediate successor, Generation 2.
The term "Seekers" was not used in any official publications until the first issue of the Dreamwave comic, Transformers: The War Within.
The term Seeker received official recognition from Hasbro in 2006 when it was mentioned in the tech spec for Transformers: Titanium Thundercracker.
Read more about this topic: Seekers (Transformers)
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