In Industry
An early example of a seeding trial was during the development of Post-it notes, produced by 3M. In 1977, secretaries to senior management staff throughout the United States were sent packs of Post-its and invited to suggest possible uses for them. They soon found them to be extremely useful and became "brand champions" for the product, an early example of viral marketing.
Companies that have used seeding trials include Procter & Gamble, Microsoft, Hasbro, Google, Unilever, Pepsi, Coke, Ford, Dreamworks SKG, EMI, Sony, and Siemens.
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Famous quotes containing the word industry:
“No delusion is greater than the notion that method and industry can make up for lack of mother-wit, either in science or in practical life.”
—Thomas Henry Huxley (1825–1895)
“Your representative owes you, not his industry only, but his judgement; and he betrays instead of serving you if he sacrifices it to your opinion.”
—Edmund Burke (1729–1797)