Background
The rights to the blog were bought by Silverapples Media (Avril MacRory and Paul Duane), who co-produced the series with Tiger Aspect Productions. The series was initially developed with Channel 4 and when Channel 4 passed on the project, ITV took over. The series airs in a late-night 10pm slot, as part of ITV2's "XXL Thursday" programming block.
The theme song is an excerpt of "You Know I'm No Good" by Amy Winehouse. The song runs whilst the intertitle plays, showing Belle applying make-up and getting dressed, interspersed with shots of urban London.
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