Economy
The village has its own independent cooperative, the Seaton Valley Co-Operative Society, which runs a small supermarket, post office and off-licence. There are also several convenience stores and public houses, such as The Keel Row pub/restaurant on Foreman's Row. The other, mainly independent stores include a regionally-renowned ice cream parlour, hardware store, pine furnishing store, motor parts store, florist and garage.
Procter & Gamble has a factory in the village, once the independent Shultons factory. Shultons formerly manufactured Old Spice aftershave before Procter & Gamble's acquisition of the brand. The factory is now employed in the manufacture of Clairol hair dye products, including Nice ‘n Easy, as well as the Hugo Boss fragrance range.
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