Operation of The Building From 1927 To 1991
From 1927 to 1991, the building was operated both as a mail order distribution center serving the Western United States and as a retail store operating on the ground floor. The sprawling mail order distribution center was a marvel of modern technology when it opened, with employees filling orders by roller skating around the enormous facility, picking up items and dropping them onto corkscrew slides for distribution by truck or rail. The building was one of the largest in Los Angeles, and it attracted more than 100,000 visitors in its first month of operation, not including shoppers at the ground floor retail store.
Over the years, the building’s 226-foot (69 m) Art Deco tower and “Sears” sign became a “beacon for Eastsiders returning home on area freeways,” and has been described by the Los Angeles Conservancy as “one of the dominant visual icons of the Eastside” of Los Angeles.
Read more about this topic: Sears, Roebuck & Company Mail Order Building (Los Angeles, California)
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