Sears Holdings Corporation - Brands

Brands

  • Alphaline – television accessories & wall mounts, headphones, cables & cases, Wii
  • Apostrophe – branded misses clothing and jewelry
  • BobbyO – Bobby Orlando branded teen clothing
  • Canyon River Blues – branded boys' and girls' clothing
  • Celestial Star – branded International Gemological Institute-certified diamond fine jewelry
  • Companion – tools (economy tools, non-lifetime warranty)
  • Covington – branded men's and misses clothing and footwear
  • Craftsman – tools and men's clothing
  • Craftsman Home-N-Shop – wet/dry vacuums
  • DieHard – auto, marine, tractor batteries and work boots
  • Dunlap – discontinued economy-priced tool brand
  • Easy Living – interior paint, primers, and accessories
  • Evolv – tools (economy tools, limited warranty)
  • Galaxy – branded discount appliances
  • Hydro-Glass – jet pumps
  • Kenmore Appliances – appliances
  • Kardashian Kollection (2012)
  • Kromedge (1955–1991) – tools with super-hard chrome plating
  • J.C. Higgins (1907–1964) – discontinued sporting-goods brand
  • Jaclyn Smith – branded clothing and home decor
  • Joe Boxer – branded underwear and home decor
  • Lands' End – branded upscale clothing and home decor
  • Latina Life – branded misses clothing and jewelry
  • LXI – discontinued electronics brand
  • MAPP – gas torch kits
  • Muzzler – car mufflers
  • Parallel – branded misses clothing
  • PENSKE – automotive testing equipment, automotive filters and parts
  • Personal Identity – branded juniors clothing
  • Promise Your Love – branded diamond fashion, diamond bridal, and lab created pink sapphire and ruby fine jewelry
  • Protron – branded discount electronics
  • Route 66 – branded clothing
  • Sears – Sears-branded tools and automotive parts
  • Sears-O-Pedic – high end mattresses made by Serta
  • Sears Tires – includes The Road Handler, Guardsman, Dynaglass, DynaPly, Silent Guard, Sears Crusader, Dyna-Sport, Superwide
  • Sesame Street –branded clothing
  • Simply Love – branded diamond solitaire fine jewelry
  • The SteadyRider – automotive shock absorbers
  • Structure – branded young men's clothing (label originally part of what is now the Express chain, purchased by Sears in 2003)
  • Ted Williams Brand (1961–1970s) – sporting and recreation goods
  • Thom McAn shoes
  • Toughskins – branded clothing
  • Two Hearts – branded maternity clothing
  • Ty Pennington style // sTYle – home decor
  • Weatherbeater – exterior paint, primers, and accessories
  • Winnie the Pooh – branded children's clothing

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