Past and Present Store Brands
- Allstate – Automobile parts and insurance
- Alphaline Entertainment – Video On Demand (partnered through Roxio)
- Celestial Star – Diamond Jewelry
- Challenge Records
- Cheryl Tiegs – Clothing
- Coldspot – Appliances, refrigerators
- Companion – Tools
- Conqueror Records
- Covington - Clothing
- Craftsman – Tools
- Craftsman Professional – Top of the line Sears tools
- Dashmate Automobile Radios & Tape players
- David Bradley – Farm Machinery
- Dean Witter Reynolds - financial service, brokerage
- DieHard – Batteries
- Discover – Credit card
- Dunlap – Economy line of tools
- Easy Living – Interior paint, primers, and painting accessories.
- Economy – iceboxes, fountain pens, sewing machine cabinets, gasoline engines, portable saw rigs, variety of farm equipment, cream separator
- Evolv – A do it yourself line of tools marketed with eco friendly green packaging
- Gold Bond – Mens & Boys footwear
- Goolagong - clothing
- Harmony House – Interior Decorating Products
- Hearthside – Rug looms & quilting frames
- Hercules – work clothing, appliances, insurance (Hercules Life Insurance Company, owned by Sears), sewage systems, letterman's jackets, fire extinguishers, heavy-duty coveralls, and home heating systems.
- Homart – Heating and Cooling systems, plumbing supplies, electrical supplies, kitchen cabinets, building supplies
- J. C. Higgins – Sporting Goods, camping
- Kenmore – Appliances
- Kromedge – Sawblades, Dadoes, Moldering Heads, Router Bits
- Penske – Automotive testing tools
- Permanex – Blow-molded Polyethylene Tool Storage Cases, gas cans
- Pilgrim – Clothing
- Roebucks – Clothing
- Sears Brand – Various items from all departments
- Sears Video Arcade - Sears's own version of Atari in the early 1980s; discontinued in favor of the actual Atari systems
- Silvertone – Stereos, Televisions, Musical Instruments
- Silvertone Records
- Supertone Records
- Ted Williams Brand – Sporting Goods
- Toughskins – Clothing
- Tower – Cameras, photo supplies, office equipment
- Weatherbeater – Exterior paint, primers, and accessories.
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