Search For Tomorrow - Announcements

Announcements

For much of the show's run on CBS, the announcer was Dwight Weist, who years earlier had narrated several short subjects for MGM. The common structure of his announcements went like this:

• Black and white years and possibly early color years: "Search for Tomorrow"...Brought to you by (sponsor). The closing, on credit days, ran the credits (as flash credits) then Weist would say: "Search for Tomorrow is brought to you by (sponsor)." In two surviving 1960s episodes available on video, a promo card for The Guiding Light was shown.

The following sequences were used in the 70's and possibly to the end of the series:

• Title sequence: "This is Search for Tomorrow. This portion brought to you by (name and description of sponsor)".
• Mid-program break #1: "This portion of Search for Tomorrow was brought to you by (name and description of sponsor). Our story will continue in just a moment."
• Mid-program break #2: "And now, the second portion of Search for Tomorrow." On days when the second half was officially sponsored, the announcement continued, "...brought to you by (name and description of sponsor)."
• Lead-in to next-to-last commercial break: "Our story will continue in just a moment!"
• Closing sequence: "This portion of Search for Tomorrow has been brought to you by (name and description of sponsor)", or on non-sponsored days, either "Join us each weekday for Search for Tomorrow", or, if no time remained, "This has been Search for Tomorrow, this program was recorded." Before the title change in 1981, Weist would tell viewers to stay tuned for the next program, either As the World Turns, The Young and the Restless, or The Guiding Light. TGL had a title card shown, while Y&R did not. Credits at this time were flash style, though they may have used a crawl for the full cast and crew. After 1981, credits were done in a crawl. The final episode had screen shots of the cast, and the production credits were done flash style. Mary Stuart got top billing at the start of the credits throughout the show's run.

When Weist retired to found his own public relations/casting company, former rock disc jockey Alison Steele assumed the announcing duties with similar announcements as above. Her job carried over into the first few years of NBC's run until Hal Simms (former announcer for The Edge of Night) took over in 1985, after which Don Pardo (announcer for Saturday Night Live) assumed duties for the remainder of the series. Both Simms' and Pardo's announcements were limited.