Sean Avery - Fashion Interests

Fashion Interests

In April 2008, it was announced that Avery would be spending the summer off-season interning at Vogue magazine. According to one fashion report, "Avery is a self-confessed clotheshorse who has been known to give girlfriends advice on how to dress, and in interviews has expressed a dream to become a fashion editor after his days on the ice." He joined in a fashion partnership with friend and former director of Calvin Klein's celebrity services, Lauryn Flynn. In June 2008, Avery guest-edited Mensvogue.com, the website for Men's Vogue magazine. He is also a vintage wine aficionado whose collection has been featured in an NHL.com interview. He revealed on ESPN that as a child he would play with dolls that he would steal from his babysitter. His interest mainly resides with women's fashion; of men's fashion Avery has said: "You do suits and pants and that's about that. Women's clothes tell a story. That's what's interesting to me."

Avery’s "double life" of being a professional athlete while having an interest in fashion prompted New Line Cinema to commission a screenplay.

In 2009, Avery worked with men's fashion label Commonwealth Utilities to present a clothing line for Fashion Week in New York City.

On February 2, 2012, Avery was a guest judge on Lifetime's Project Runway All Stars. One of his critiques compared an outfit to "Lady Gaga and Gwen Stefani at Burning Man on acid."

Avery is the face of Hickey Freeman's Spring/Summer 2012 ad campaign. The print ads have appeared in Vanity Fair and DC Modern Luxury. Black and white photos were shot by Francesco Carrozzini with styling by Sean Spellman. One ad features a racy and scantily clad Avery with a female model, while the others offer city scenes of Avery in plaid suites sporting sunglasses.