Seagull Book - Company Name

Company Name

The "Tape" in Seagull Book & Tape referred to the store's marketing of audio cassette tapes, generally of recorded sermons and lectures of popular LDS speakers. Many of these products were produced by Covenant Recordings, or Covenant Communications, for which owner Lewis Kofford also founded Seagull as a retail outlet. When Seagull was sold to Deseret Book in 2006, the store's name was shortened to "Seagull Book". By this time audio tape products had been largely replaced by Compact Discs (CDs).

The seagull is a symbol in Mormon culture from the miracle of the gulls, where early pioneers were saved from a plague of crickets. The bird is also honored as the Utah state bird and in the LDS Church's Seagull Monument in Salt Lake City.

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