Sponsorship
Sports sponsorship is a major part of Red Bull's marketing strategy, and Scuderia Toro Rosso is not the first sports team to be bought and completely re-branded: it has done the same for Red Bull Racing (formerly Jaguar Racing), the Austrian football club Red Bull Salzburg (formerly SV Austria Salzburg), Austrian Ice Hockey team Red Bull Salzburg EC and MLS' Red Bull New York (previously Metrostars).
Other current sponsors and suppliers include Hangar-7, Volkswagen, Advanti Racing (wheel), USAG, Magneti Marelli, and Hexagon Metrology.
On 6 September 2011, the week before the Italian Grand Prix, the team confirmed that they had received a sizeable investment from Spanish petroleum group Cepsa.
Read more about this topic: Scuderia Toro Rosso