The Pee-Wee Herman Show
Sanders’ production opened at the Stephen Sondheim Theater in October 2010. It was dubbed by one critic “Nothing less than a bubble bath of nostalgia for the many adoring fans of Pee-wee.” All advance tickets had been sold at full price. For months prior to the opening the producers and Paul Reubens used social networking sites Facebook and Twitter to the production’s advantage to stimulate media and fan interest. By opening night the Pee-wee character had acquired approximately 750,000 followers on the two sites. Sanders has said of the success of the production's use of social media, “You’re talking about a database of fans that costs zero.”
Read more about this topic: Scott Sanders (producer), Career