Intellectual Property
Aaronson was the subject of media attention in October 2007, when he accused an advertising agency of plagiarizing a lecture he wrote on quantum mechanics in an advertisement of theirs. He alleged that a commercial for Ricoh Australia by Sydney-based agency Love Communications appropriated content almost verbatim from the lecture. Aaronson received an apologetic email from the agency in which they claimed to have sought legal advice and did not believe that they were in violation of his copyright. Unsatisfied, Aaronson pursued the matter, and the agency settled the dispute without admitting wrongdoing by making a charitable contribution to two science organizations of his choice.
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