In December 2007, the Science Communication Observatory organized with the European Commission the European Forum on Science Journalism (EFSJ) where leading science journalists and editors of national newspapers and specialised science publications from across Europe and the world met in Barcelona to discuss the challenges in reporting on science, the impact of new technologies on the profession and importance of linking science to society and everyday life together with leading scientists and top science communication professionals from across Europe, the US, Canada, China and Australia. An Special Eurobarometer on scientific research in the media and a European Guide to Science Journalism Training were presented in this forum. How to strengthen science coverage in the European press? How to convince editors to run science stories? How to assess the trustworthiness of scientific research? How to explain science in an understandable fashion? How to stimulate public interest in science news?... These were among the key questions addressed at the first European Forum on Science Journalism.
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