In June 2010, ScienceBlogs started a blog which was sponsored by PepsiCo and was to be written by their employees. This led to backlash by many of the bloggers on ScienceBlogs who considered this to be an unethical mix of advertising and journalism, and the PepsiCo blog was withdrawn from ScienceBlogs. This affair was informally named "PepsiGate", and many bloggers left, including Rebecca Skloot. Subsequently other bloggers, such as Bora Zivkovic, also left although they did not all attribute their leaving directly to the inclusion of the PepsiCo blog. By the middle of July approximately a quarter of the bloggers had left ScienceBlogs. Subsequently, some bloggers such as PZ Myers of Pharyngula announced they were going on strike as part of a general feeling that the people running Seed had failed to respond to concerns surrounding the incident Seed Media responded by killing off Food Frontiers, the Pepsico sponsored blog, but that didn't stop the defections. According to PZ Myers, "The ship is sinking". A writer at the New York Times Magazine reviewed the incident and commented, "ScienceBlogs has become Fox News for the religion-baiting, peak-oil crowd." Some other science blogging networks were launched, including scientopia.org, scienceseeker.org and one hosted by The Guardian.