Film Festival
In 2011, Sci-Fi on the Rock teamed up with Justin Foley Entertainment, a local company, to bring forth the convention's first annual film festival as a large-scale addition to the convention attractions. This festival offered the JFE Audience Choice Award, sponsored by Justin Foley Entertainment, which was awarded to the film that received the highest amount of audience votes. In its first year, 11 films were submitted and screened, 10 of which were from local film-makers, and one (X-Meeting) from Halifax, Nova Scotia.
The winner of the first annual film festival was a horror/comedy short called Date With The Dead, written by Nima Yusefi, directed by Justin Madol and produced by Tommy Gushue and Ian Vatcher. The film starred local actors James Hawksley, Jennifer Smith and Andy Jones.
In its second year, the film festival went international, receiving films not only from other provinces in Canada but also from Spain, Denmark, India and the United Kingdom. The winner of the JFE Audience Choice Award was a film called "Deadspiel", from Ontario. The following year, the Audience Choice Award was presented to an international film for the first time, and the winner was Brutal Relax, from Barcelona, Spain.
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