Schuco Modell - Revival

Revival

In 1993 Gama-Schuco combined with Trix, a maker of small ('N') scale trains, and a company previously associated with Märklin. In 1996, Schuco became independent again and saw a revival, producing a wide variety of collectible models, with many newly designed castings, but many being exact replicas of earlier lines.

In 1999, Schuco was acquired by the Simba Dickie Group and model boxes were labeled with stickers saying "Dickie Schuco" even if it was old inventory. Simba Dickie had previously absorbed Smoby which had previously purchased French Majorette which in turn had acquired Solido. Majorette and Solido were apparently spun off, but by 2009, Schuco was healthy enough to acquire Schabak.

Today the company makes Schuco model toys (mainly street vehicles) in different scales. There are classic and newer lines, all beloved by collectors. The company also became involved, in the early 2000s, in the production of promotional models for GM (Opel and Vauxhall) in 1:43 scale. These were done in authentic GM colors and interior styles with authentic dark flat gray window trim. The quality of the models is superior to the average toy model vehicles, therefore unit prices are higher too, but with the conglomeration of so many venerable diecast marques in one company, the final outcome of brand differentiation may be an issue.