Scary Monsters (and Super Creeps) - Style and Themes

Style and Themes

The public's first taste of Scary Monsters was "Ashes to Ashes", which was released as a single one month prior to the album and made #1 in the UK. Built around a guitar synth theme by Chuck Hammer, it revisited the character of Major Tom from Bowie's early hit "Space Oddity". Aside from its critical and commercial success as a song, the accompanying music video set a benchmark for the art form.

Notwithstanding the lush textures of "Ashes to Ashes", Bowie's sound on the album was described by critics as being harsher—and his worldview more desperate—than anything he had released since Diamond Dogs (1974). This was exemplified by such tracks as "It's No Game (No. 1)", the hard-rocking opener featuring lead female vocals in Japanese; the careering title track with its prominent percussion effects and Bowie's mock-cockney accent; the second single "Fashion", which seemed to draw parallels between style and politics and which had its own highly-regarded video; and "Scream Like a Baby", a tale of political imprisonment.

Aside from "Ashes to Ashes", "Teenage Wildlife" was perhaps the album's most personal lyric. Against a musical backdrop that owed much to his song "Heroes", Bowie appeared to take aim squarely at New Wave artists, particularly Gary Numan:

A broken-nosed mogul are you
One of the new wave boys
Same old thing in brand new drag
Comes sweeping into view
As ugly as a teenage millionaire
Pretending it's a whiz-kid world

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