Licensing
Scalextric have offered a number of TV and film tie-ins, including Batman Begins, Teenage Mutant Ninja Turtles, The Simpsons and the 2007 Live-action Transformers movie. They also produced sets for The Amazing Spider-Man (the 1970s series), Tim Burton's Batman, James Bond 007 1960's, 2012's Skyfall movie in 1:32 and 1:64 scale Knight Rider, Starsky and Hutch, The Italian Job (2003), Top Gear, The Sweeney', The Dukes of Hazzard as well as 1:32 and 1:64 scalex Star Wars sets.
Scalextric has also recently licensed the Need for Speed brand from Electronic Arts and has produced a set based on the popular video game series.
On 22 November 2004 thieves stole 2,500 Simpsons Scalextric sets from the back of a lorry which was parked near services on the M2 motorway in England.
Read more about this topic: Scalextric