Sawgrass Mills is a shopping mall operated by the Simon Property Group, in Sunrise, Florida, a city in Broward County. With 2,383,906 square feet (221,472.1 m2) of retail selling space, it is the sixth largest mall in the United States, and the second largest in Florida. The mall opened in 1990 as the third mall developed by the now-defunct Mills Corporation (now part of Simon Property Group), and has been expanded four times since then, most recently in 2013. There are over 300 retail outlets and name brand discounters, with anchors including Off 5th, J.C. Penney Outlet, and Super Target.
Because of its size, Sawgrass Mills is divided into three parts: the main mall with four main "Avenue" sections and a "Fashion Avenue" subsection; the "Oasis", an outdoor component opened in 1999 including Regal 23 Cinemas, Ron Jon Surf Shop, and Nordstrom Rack and "The Colonnade Outlets at Sawgrass" opened in 2006 as an upscale lifestyle area with shops and restaurants, anchored by Last Call! Neiman Marcus. Additionally, there are numerous "outparcel" stores and plazas.
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“Prestige is the shadow of money and power. Where these are, there it is. Like the national market for soap or automobiles and the enlarged arena of federal power, the national cash-in area for prestige has grown, slowly being consolidated into a truly national system.”
—C. Wright Mills (1916–1962)