Re-branding Exercises
SATS used to be part of the Singapore Airlines Group and was divested from SIA on 1 Sep 2009.
On 08 Jan 2010, it unveiled a new uniform for its front-line staff at the Singapore Changi Airport. The uniform change is SATS’ eleventh since 1973.
The company also changed its name from "Singapore Airport Terminal Services Limited (Simplified Chinese:新加坡机场航站服务有限公司)" to "SATS Ltd. (Simplified Chinese:新翔集团有限公司)" on 30 July 2010.
Read more about this topic: SATS Ltd
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—William Golding (b. 1911)