Satisficing

Satisficing, a portmanteau of satisfy and suffice, is a decision-making strategy that attempts to meet an acceptability threshold. This is contrasted with optimal decision-making, an approach that specifically attempts to find the best option available. A satisficing strategy may often be (near) optimal if the costs of the decision-making process itself, such as the cost of obtaining complete information, are considered in the outcome calculus.

The word satisfice was given its current meaning by Herbert A. Simon in 1956, although the idea "was first posited in Administrative Behavior, published in 1947." He pointed out that human beings lack the cognitive resources to optimize: we usually do not know the relevant probabilities of outcomes, we can rarely evaluate all outcomes with sufficient precision, and our memories are weak and unreliable. A more realistic approach to rationality takes into account these limitations: This is called bounded rationality.

"Satisficing" can also be regarded as combining "satisfying" and "sacrificing." In this usage the satisficing solution satisfies some criteria and sacrifices others.

Some consequentialist theories in moral philosophy use the concept of satisficing in the same sense, though most call for optimization instead.

Read more about Satisficing:  Etymology, Decision Making, Relationship With Optimization, Economics, Survey Taking