Santoshi Mata - Historical Development

Historical Development

The 1975 film Jai Santoshi Maa elevated Santoshi Mata, a little-known "new" goddess to the pan-Indian Hindu pantheon. The screenings of the film were accompanied by religious rituals by the audience. Some of the audience entered the theatre barefoot, as in a Hindu temple, and small shrines and temples dedicated to the goddess, started springing up all over North India. The film attained cult status and years after its release, special matinee Friday screenings were organized for women, who observed the goddess' Friday vrata (ritual fast) and engaged in her worship. The success of this low-budget film and media reports of the "sudden emergence of a modern celluloid goddess" resulted in scholarly interest in Santoshi Mata.

Art historian Michael Brand suggested Santoshi Mata emerged in the early 1960s with the establishment of five widely spread temples in North India. Her iconography also was crystallized in this period and slowly spread through poster art. Her cult spread among women through word of mouth, pamphlet literature, and poster art. According to Brand and Professor John Stratton Hawley of the Barnard College (Department of Religion), it was the wife of Vijay Sharma, the director of Jai Santoshi Maa, who urged her husband to "spread the goddess's message".

Hawley notes: "As her film brought her to life, Santoshi Ma quickly became one of the most important and widely worshiped goddesses in India, taking her place in poster-art form in the altar rooms of millions of Hindu homes. Yet it is hard to conceive that Santoshi Ma could have granted such instant satisfaction to so many people had she not been part of a larger and already well-integrated culture of the Goddess. Her new devotees could immediately recognize many of her characteristic moods and attributes, and feel them deeply, because she shared them with other goddesses long since familiar to them." Hawley stresses that Santoshi Mata's iconography took elements from the familiar form of the Hindu goddesses. Santoshi Mata's characteristic posture standing or sitting on a lotus mirrored that of the goddess Lakshmi (Shri). The weapons she held—the sword and the trident—are traditional attributes of the goddess Durga. According to sociologist Veena Das, the story of Santoshi Mata and Satyavati from Jai Santoshi Maa borrows from older Hindu legends like those of sati Anusuya, who humbled the pride of the jealous goddess triad and of an ardent devotee—of the goddess Manasa—who has to face opposition from her family and other goddesses to worship her patron Manasa.

Brand, Das, Professor Kathleen Erndl of the Florida State University (Department of Religion) and Stanley Kurtz who authored the book "All the Mothers are One" considered that there was nothing "new" about Santoshi Mata, rather she was just another model of the prototype Hindu Divine Mother. Erndl identified Santoshi Mata with the lion-riding goddess, Sheranvali.

Hawley notes that although a temple dedicated to Santoshi Mata existed in Jodhpur before the release of the Jai Santoshi Maa, before 1967, the same temple was dedicated to a goddess called Lal Sagar ki Mata—The Mother of the Lal Sagar Lake, on whose banks the temple is situated. However, Lal Sagar ki Mata unlike the vegetarian Santoshi Mata, was offered animal sacrifices. With rising popularity of the film, Santoshi Mata images and shrine were incorporated in Hindu temples and in some cases, Santoshi Mata was installed as the presiding deity like in Jodhpur, deposing other goddesses from that status.

According to Professor Philip Lutgendorf of the University of Iowa (Modern Indian Studies), the Santoshi Maa vrata was gaining popularity among women in North India in the 1960s, a decade before the release of Jai Santoshi Maa. He further notes that the fact that Santoshi Mata expected the inexpensive raw sugar and roasted chickpeas—associated with the "non-elite"—as offerings in her vrata and her benevolent nature made her popular with the masses. However, Das considers the film was instrumental in spreading the Santoshi Mata worship to the illiterate, who until then could not have known the written vrata katha (legend related to the vrata).

Even though the script of Jai Santoshi Maa has no scriptural basis, scholars Anita Raina Thapan and Lawrence Cohen cite Santoshi Mata's cult as evidence of Ganesha's continuing evolution as a popular deity.

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