Iveco Cooperation
In 2006 Iveco and Santana signed a long-term agreement to co-develop products. The first offshoot of this co-production was the Iveco Massif, a rebadged and restyled version of the Santana PS-10. The Santana produced Massif will go into direct competition with the Land Rover Defender, the direct descendant of the original utility Series Land Rover which spawned the entire Santana Motor Company.
In 2008 FIAT-Iveco announced that it has signed an option to buy Andalusian government owned Santana Motor, depending on the success of Massif.
Read more about this topic: Santana Motor
Famous quotes containing the word cooperation:
“Psychoanalysis is an attempt to examine a person’s self-justifications. Hence it can be undertaken only with the patient’s cooperation and can succeed only when the patient has something to gain by abandoning or modifying his system of self-justification.”
—Thomas Szasz (b. 1920)