Santa Rosa, California - History, Growth and Development

History, Growth and Development

The first known permanent European settlement of Santa Rosa was the homestead of the Carrillo family, in-laws to Mariano Guadalupe Vallejo, who settled the Sonoma pueblo and Petaluma area. In the 1830s, during the Mexican period, the family of María López de Carrillo built an adobe house on their Rancho Cabeza de Santa Rosa land grant, just east of what later became downtown Santa Rosa. Allegedly, however, by the 1820s, before the Carrillos built their adobe in the 1830s, Spanish and Mexican settlers from nearby Sonoma and other settlements to the south raised livestock in the area and slaughtered animals at the fork of the Santa Rosa Creek and Matanzas Creek, near the intersection of modern-day Santa Rosa Avenue and Sonoma Avenue. This is supposedly the origin of the name of Matanzas Creek as, because of its use as a slaughtering place, the confluence came to be called La Matanza.

By the 1850s, a Wells Fargo post and general store were established in what is now downtown Santa Rosa. In the mid-1850s, several prominent locals, including Julio Carrillo, son of Maria Carrillo, laid out the grid street pattern for Santa Rosa with a public square in the center, a pattern which largely remains as the street pattern for downtown Santa Rosa to this day despite changes to the central square, now called Old Courthouse Square.

In 1867, the county recognized Santa Rosa as an incorporated city and in 1868 the state officially confirmed the incorporation, making it officially the third incorporated city in Sonoma County, after Petaluma, incorporated in 1858, and Healdsburg, incorporated in 1867.

The U.S. Census records, among others, show that after California became a state, despite initially lagging behind nearby Petaluma in the 1850s and early 1860s, Santa Rosa grew steadily early on. According to the U.S. Census, in 1870 Santa Rosa was the eighth largest city in California, and county seat of one of the most populous counties in the state. Growth and development after that were never rapid, but were steady. As a result, the city continued to grow when other early population centers declined or stagnated, but by 1900 it had been, or was being, overtaken by many other newer population centers in the San Francisco Bay Area and Southern California. According to a 1905 article in the Press Democrat newspaper reporting on the "Battle of the Trains", the city had just over 10,000 people at the time.

The April 18, 1906 San Francisco Earthquake essentially destroyed the entire downtown, but the city's population did not greatly suffer. However, after that period the population growth of Santa Rosa, as with most of the area, was very slow.

Famed director Alfred Hitchcock filmed his thriller Shadow of a Doubt in Santa Rosa in 1943; the film, which has been released on VHS and DVD, gives glimpses of Santa Rosa in the 1940s. Many of the downtown buildings seen in the film no longer exist due to major reconstruction following the strong earthquakes in September 1969. However, some, like the rough-stone Northwestern Pacific Railroad depot and the prominent Empire Building (built in 1910 with a gold-topped clock tower), still survive. A scene at the bank was filmed at the corner of Fourth Street and Mendocino Avenue (at present day Old Courthouse square); sharp-eyed viewers can also identify the "KRESS" building on Fourth Street. However, the courthouse and bank are now gone.